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Wally Olins: Podręcznik brandingu

PIERWSZE TŁUMACZENIE KSIĄŻKI W ŚWIECIE
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Pięcioksiąg podstaw profesjonalnego, nowoczesnego brandingu wydany przez IMP
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>> wejdź do eKsięgarni Instytutu Marki Polskiej
grudzień 2007
październik 2007
The ex-communist states of eastern Europe have been economic success stories but political failures in recent years. Since eight former captive nations joined the European Union in 2004, and two more in 2007, they have said and done little to engage the enthusiasm or interest of the outside world. Apart from Estonia’s cerebra and worldly-wise president, Toomas Hendrik Ilves, it has hard to think of any politician in the region with a serious claim to international importance.
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październik 2007
The era of the terrible twins is over. That is the upshot of the election on October 21st in which the ruling Law and Justice party, a populist and nationalist outfit, was swept aside by a more moderate and pro-European party, Civic Platform. On the highest turnout since the collapse of communism in 1989, almost 54% of Poles voted, including for the first time large numbers from the diaspora in western Europe. Civic Platform, under its leader, Donald Tusk (above), polled just over 41%, winning 209 seats in the 460-member lower house of parliament, an increase of 76 seats on the 2005 elections..